NICHE IN THE MARKETPLACE IS ESSENTIALLY A PARTICULAR PORTION OF A LARGER MARKET . THINK OF IT LIKE THIS: INSTEAD OF TRYING TO APPEAL TO ALL PEOPLE , YOU TARGET A VERY PARTICULAR GROUP OF CUSTOMERS WITH UNIQUE NEEDS OR DESIRES. FOR EXAMPLE , INS

niche in the marketplace is essentially a particular portion of a larger market . Think of it like this: instead of trying to appeal to all people , you target a very particular group of customers with unique needs or desires. For example , ins

niche in the marketplace is essentially a particular portion of a larger market . Think of it like this: instead of trying to appeal to all people , you target a very particular group of customers with unique needs or desires. For example , ins

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